I was recently solicited by the local chapter of the Alzheimer's Assn. to ask if I would consider donating a day's work, to be auctioned off at an event, with the proceeds to benefit the programs and services that they provide. Why would I do this? Well, for several reasons: First, I think this is a good cause, and I believe in giving to the community in general and to favorite causes in particular. My own father suffered from Alzheimer's and this organization certainly does good work in service and research. Second, some of the people attending this event and auction will be the families of Alzheimer's patients. The idea is that the patients who are still in their homes may have repairs or handicap accomodations that they need but couldn't do for themselves.
But another benefit comes from getting my company's name out there in front of people who could become customers, but who don't know about T. C. B. Residential Services. Along with the certificate that I sent them to display at the auction, I also included my promotional brochures and plenty of business cards. The other benefit comes when the winner calls me for their donated day of labor. They get to experience quality work done where they need it most. What if they need other work done and don't know who to call? Here's my opportunity to sell myself as the service provider they can rely on for honest work done well, on time and on budget. I think this is something that all of us should think about doing, both to help others and to help ourselves. You can choose any amount to donate and put restrictions such as mileage, etc., into the deal as well. I will post to my blog to let everyone know how this worked out for me. I have done this before for other charities, with varying results. Don't be afraid to try something new!
